Originally built in 1996, and newly renovated, The Hills Southview is a 240-unit, 960-bed, value-add, purpose-build student housing community situated only 0.2 miles from the James Madison University (JMU) campus in Harrisonburg, VA, where enrollment has grown to over 22,879 students in Fall 2024.
Featuring oversized, 1,315-SF four-bedroom and four-bathroom units only, the popular property is 95 percent occupied for the 2025-2026 school year.
Since acquiring The Hills Southview in 2023, ownership has invested more than $5.65 million in comprehensive renovations, including premium upgrades to 109 apartment units (45 percent of total units), adding new flooring, countertops, appliances, cabinetry, lighting, furniture, and modern fixtures.
Community amenities were also upgraded with a completely redesigned clubhouse with new study areas, social hangouts, a modernized fitness center and a new, resort-style pool and pool deck, while exterior enhancements included parking lot resurfacing, new bus stops, new signage, fresh paint, and repairs to fencing, roofs, and gutters across the property.
The Hills Southview is positioned to benefit from JMU’s consistent enrollment growth and sustained housing demand, while a new owner can further unlock value by upgrading the remaining 55 percent of classic units to premium finishes that already command rent premiums.